![]() Apple could also compromise and double the strength of the chassis while making the phone lighter than its predecessor. Titanium is as strong as stainless steel at just 40% of the weight, a significant factor when, at 240g, the iPhone 14 Pro Max is one of the heaviest slab phones in the world. Whether this happens remains to be seen, but, as mentioned below, this is a material that is 35x more expensive than the stainless steel used for the iPhone 14 Pro and Pro. LeaksApplePro also highlights a second, more obvious factor: the move to a titanium chassis. This issue continues to impact iPhone 14 Pro and Pro Max shipments, however, with Apple warning: “we now expect lower iPhone 14 Pro and iPhone 14 Pro Max shipments than we previously anticipated, and customers will experience longer wait times to receive their new products.” Given the supply chain pressures Apple acknowledged last week, there is every chance that a compromise has been struck between both parties. “However, the latest rumor is that Apple, a major customer, refuses to raise the price.” “Originally, it was rumored in the industry that the price of TSMC would increase next year, ranging from about 6% to 9% according to the process, but later it was rumored that there was a negotiated correction, and the increase jumped from 3%, and the growth rate of the mature process was 6%,” TSMC explains. The Economic Daily News reported in September that Apple had rejected a price increase for the chip from TSMC, its primary chip supplier. The iPhone 14 Pro’s A16 was twice as expensive as the A15 used in the iPhone 13 and iPhone 14, and 2. The leaker highlights Apple’s next-generation A17 chip as a major factor, noting that it “will certainly be more expensive.” The silver lining? At least you still have plenty of time to save up.ġ1/15 Update: LeaksApplePro has contacted me with further information. The problem is this is unsustainable long term, making it all the more likely that the US and China will have to bear the increased costs for this generation. “It’s quite a common thing,” notes LeaksApplePro, “If your costs increase, you make the “compliant” market pay for the less compliant one, so everyone’s happy.” With the iPhone 14 lineup, Apple effectively subsidized pricing in the US and China by increasing prices for the rest of the world - in some countries by as much as 20%. ![]() If I had to guess, that’s maybe a $150 increase (but that’s just a guess).”Īnother factor is how Apple decides to price the iPhone 15 range internationally. “The A16 is 50 bucks more expensive than the A15 to manufacture,” explains LeaksApplePro “yet the price for the Pro is still surprisingly at 999. That said, it is overly simplistic to say $1 on the component costs equals $2 added to the asking price. ![]() For comparison, last month Nikkei Asia revealed iPhone 14 Pro Max components cost Apple $501, and pricing for the smartphone starts at $1099. ![]() While this may not sound “substantially more,” it is important to remember that this is the cost to Apple, not the buyer. ![]()
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